Guardians of the galaxy

release date

USA 21 July 2014  (Los Angeles, California) (premiere)

UK 24 July 2014  (London) (premiere)

Canada 29 July 2014  (Fantasia International Film Festival)

Argentina 31 July 2014

Australia 31 July 2014

Azerbaijan 31 July 2014

July 21, 2014 (Dolby Theatre)

August 01, 2014 (United States)

Switzerland 13 August 2014  (French speaking region)

France 13 August 2014

Luxembourg 18 August 2014  (Kirchberg & Belval, Luxembourg) (premiere)

Director and producer

James Gunn and Kevin Feige, respectively

Production companies

Marvel Studios, Marvel Enterprises MPC

DIstribution

Walt Disney Studios motion picture

Budget and box office

$170 million and around $170 million respectively

cross media and synergy

For cross media convergence, there are many video games on Xbox, PS4, Gameplay etc. Adding on, there are many comic books that came out way before the movie. As per synergy, there is a lot of merchandise being sold in official Disney stores, such as costumes, hats, t-shirts, water bottles, action figures etc. Lego also produces ‘Guardians of the galaxy’ themes lego sets.